Before We Get Started...
What is motivation?
Motivation involved those processes that initiate, energize, direct or driver to a certain behavior toward an individual's goal (Reeve, 2014).
What's the Problem?
Marketers often struggle in attracting customer to be engaged with the company or involve in buying behavior. We all know customer engagement plays a vital role to a company. It is an emotional connection between a customer and a brand/company. Gallup research indicated that fully-engaged customers hold 23% more revenue than the average (Sorenson & Adkins, 2014). However, marketers find it is difficult in doing a great job in motivating consumer's behavior.
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The question is how to effectively create motivation on consumer's buying/brand engagement behavior?
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What can marketers do based on psychological in motivation and emotion theory?
MOTIVATION
What may trigger target audience/customer's motivation to be engage with the brand/purchase behavior
Before We Get Started...
What is motivation?
Motivation involved those processes that initiate, energize, direct or driver to a certain behavior toward an individual's goal (Reeve, 2014).
What's the Problem?
Marketers often struggle in attracting customers to be engaged with the company or involve in buying behavior. We all know customers engagement plays a vital role to a company. It is an emotional connection between a customer and a brand/company. Gallup research indicated that fully-engaged customers hold 23% more revenue than the average (Sorenson & Adkins, 2014). However, marketers find the difficulties to discover the motivation of consumer's behavior.
​
The question is how to effectively create a deeper motivation on consumer's buying/brand engagement behavior?
​
What can marketers do based on psychological in motivation and emotion theory?
INFO ABOUT ME
XINMAY K. (AGNER)
LINCOLN, NE | XINMAY.K@GMAIL.COM
References
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Reeve, J. (2014). Understanding Motivation and Emotion (6th ed.). John Wiley & Sons.
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Sorenson, S., & Adkins, A. (2014, July 22). Why Customer Engagement Matters So Much Now. Retrieved from https://news.gallup.com/businessjournal/172637/why-customer-engagement-matters.aspx.